A LURID, BRUTAL KIT FOR A VIOLENTLY ECCENTRIC RELEASE
There have been few releases with such rich heritage and distinctive vivid style - perfectly combining the morbid with the eccentric - as Dawn of War III. We were tasked with creating a global media kit to introduce the game to key press and influencers. Our specialist cross box design meant that the walls of our kit collapsed at the point of reveal - giving impact to the moment and embodying key imagery of the factions.
The Dawn of War series has sold over seven million copies worldwide.
A grisly momento of war
Relic do not shy away from violent imagery, employing key art based on the fallen skulls of those killed in battle. We took lead from this bold approach and decided to offer media kit recipients a grisly momento of war. We gave them a skull, fresh from the battle-field, with a grim reminder that death comes to us all.