OVERVIEW

Bethesda and Sony Interactive Entertainment commissioned Fluid to create an influencer kit to mark the PS5 launch of DEATHLOOP. The game sees players trapped on the island of Blackreef - where the same day repeats for eternity, unless they can determine how to break the time loop. We conceived an interactive and tactile media kit of the gameworld, encouraging recipients to use the supplied content to create a map pinboard and formulate their own timeloop breaking theories - which garnered great social media coverage and easily digested messaging about the game mechanics.

ARCHIVE BOX

Referencing an in-game asset, the box features a matt black stamped foil and applied labels, with integration of game related annotations and handwritten editioning - of 151.

ARCHIVE BOX

Referencing an in-game asset, the box features a matt black stamped foil and applied labels, with integration of game related annotations and handwritten editioning - of 151.

Aspects of content were dual purposed as exclusive collectible keepsakes, including a cardboard engineered Wolf mask for recipients to make.

SIMILAR.