NORSE MYTHOLOGY STYLED INFLUENCER KIT UNLEASHED

God of War is an acclaimed PlayStation franchise, and the recent PlayStation 4 release saw a bold reimagining - with Kratos’ vengeance against the gods of Olympus left far behind as he seeks solitude in the unfamiliar lands of Norse Gods and monsters - and has been met with universal acclaim and a 94% Metacritic rating. We were briefed by Sony Interactive Entertainment Europe to create a “bespoke one-of-a-kind media kit that would visually depict the new narrative, drawing inspiration from Norse mythology and portray the main protagonists, Kratos, and his son, Atreus.”

The final product utilised premium production values and tactile materials to inform recipients in an engaging and stylistic manner - promoting social media coverage, whilst numbered editioning and bespoke keepsakes furthered exclusivity. The kit was localised to 11 languages and delivered to 2413 recipients across 35 global territories ahead of the game’s release date.

SPECIAL EDITIONS

As well as the media kit, two Special Editions were created for the developer, Santa Monica Studio: with staff receiving an additional Nordic hymn sheet with decollaged edges; and an ultra VIP edition of 3 - which included kit #0001 presented to Creative Director Cory Barlog.

SPECIAL EDITIONS

As well as the media kit, two Special Editions were created for the developer, Santa Monica Studio: with staff receiving an additional Nordic hymn sheet with decollaged edges; and an ultra VIP edition of 3 - which included kit #0001 presented to Creative Director Cory Barlog.

The original colour artwork on the o-ring was changed to monotone to help convey a resetting of the franchise's aesthetic

FEEDBACK & PRESS

The media kit received great feedback - especially from the client and key figures at Santa Monica Studio - resulting in extensive social media coverage and YouTube unboxings.

FEEDBACK & PRESS

The media kit received great feedback - especially from the client and key figures at Santa Monica Studio - resulting in extensive social media coverage and YouTube unboxings.

SIMILAR.