INFLUENCER KIT FOR GAMING’S MOST PRESTIGIOUS RACER

Gran Turismo is one of the most acclaimed videogame titles ever, and Gran Turismo Sport – the maiden GT title for PlayStation 4 - took the driving simulator experience to a completely new level via extraordinary graphics, real-life sounds and the latest vehicle physics simulation.

We were asked to produce a media kit that would deliver review code in a manner befitting the premium values synonymous with GT. The result? A 180 page GT Sport ‘reference manual’ complete with postcards presented inside a striking paper-over-board mirri slipcase – angled to reference the distinctive GT logo.

Limited edition kit

Feel only speed

Attention to detail and high production values were critical - utilising a range of special print finishes including gold Pantone, die cuts, gloss UV, holographic foils and personalised digital print.

Feel only speed

Attention to detail and high production values were critical - utilising a range of special print finishes including gold Pantone, die cuts, gloss UV, holographic foils and personalised digital print.

Released in over 30 territories, the kit received rapturous feedback, numerous YouTube unboxings and exceptional social media coverage.

GT SPORT POSTCARDS

The book also contained a set of bound postcards - held within the back cover of the book - the cover of which featured 10 randomly distributed Vision GT cars.

GT SPORT POSTCARDS

The book also contained a set of bound postcards - held within the back cover of the book - the cover of which featured 10 randomly distributed Vision GT cars.

SIMILAR.