INFLUENCER KIT FOR GAMING’S MOST PRESTIGIOUS RACER
Gran Turismo is one of the most acclaimed videogame titles ever, and Gran Turismo Sport – the maiden GT title for PlayStation 4 - took the driving simulator experience to a completely new level via extraordinary graphics, real-life sounds and the latest vehicle physics simulation.
We were asked to produce a media kit that would deliver review code in a manner befitting the premium values synonymous with GT. The result? A 180 page GT Sport ‘reference manual’ complete with postcards presented inside a striking paper-over-board mirri slipcase – angled to reference the distinctive GT logo.
Released in over 30 territories, the kit received rapturous feedback, numerous YouTube unboxings and exceptional social media coverage.