Sample creative for theatrical key art and consumer products
John Wick is an unstoppable gun-fuing anti-hero. A relentless assassin with an unmatched talent for violence, mysterious gypsy past, Logan’s cheek-beard and a black suit to make to make Neo feel like number two. For all these reasons it’s easy to see why he leaves a poignant and malevolent image. Keanu Reeve’s masterfully arresting and dour character machinations cut sharply and leave the audience staring down two black barrels. Lionsgate asked us to capture this essence and more details from the John Wick universe for a creative guide containing original art. We explored the world and defining moments of John Wick’s story to produce a series of pieces and graphics that celebrated all that we love about Baba Yaga.