8-bit adventure 65 million years in the making
Charged with recreating the iconic Jurassic Park 8-bit NES video game from 1993, we were briefed to celebrate the iconic and original graphics from pack art, in-game screens, and the most well loved levels.
With no assets supplied, everything you see was fully created by Fluid in vector - pixel by pixel, frame by frame! We knew we had to get the 8-bit graphics spot on to ensure the uber-fans from 1993 were on board with our creations.
We started by purchasing the original boxed games for the Americas and EMEA (in mint condition, of course). We played the games over and over, nailed our consumer research and figured out what was loved, what was hated, and which elements of game play were considered the most iconic.
The original Jurassic Park theatrical release alone has made over $1 billion at the box office to date.