Lego, Warners Bros and Fluid: Building Brands
Fluid has been proudly supporting LEGO Warner Bros gaming releases for over a decade. There are few mash up collaborations that have ever lead to such a sweeping slate of beautifully constructed and enormously addicting games. From Jurassic Park to Middle Earth, we have been offering POS, packaging and digital assets for what is easily the most charming canon in gaming.
Warner Bros is home to some of the most adored heroes and villains in all of entertainment, and honouring their lego iterations across scores of titles is a challenge we thrive on.
Capturing the caped crusader
Capturing the inherent charm of the characters is something LEGO lends itself to, the trick is to keep the atmosphere of the original IP.
The trick is to capture the atmosphere of the IP, then build on the natural charm of LEGO
we were tasked with conceptualising and creating the global media kit for LEGO Marvel Avengers
As well as POS and key art, we were tasked with conceptualising and creating the global media kit for LEGO Marvel Avengers
60 MILLION YEARS IN THE MAKING
Perhaps one of our favourite projects from these is Jurassic World. Countless iconic moments lent themselves to capturing the IP's best bits.
We created several iterations that perfectly showed how endearing the game is
ANOTHER KIND OF HERO
Guitar heroes and rock gods joined the line-up of the adored and adulated with LEGO Hobbit.