Lego, Warners Bros and Fluid: Building Brands

Fluid has been proudly supporting LEGO Warner Bros gaming releases for over a decade. There are few mash up collaborations that have ever lead to such a sweeping slate of beautifully constructed and enormously addicting games. From Jurassic Park to Middle Earth, we have been offering POS, packaging and digital assets for what is easily the most charming canon in gaming.

HEROES GALORE

Warner Bros is home to some of the most adored heroes and villains in all of entertainment, and honouring their lego iterations across scores of titles is a challenge we thrive on.

Capturing the caped crusader

Capturing the inherent charm of the characters is something LEGO lends itself to, the trick is to keep the atmosphere of the original IP.

Even more

We've created the campaign identity, logo, brand guidelines, merchandise, packaging and collector's edition.

Even more

We've created the campaign identity, logo, brand guidelines, merchandise, packaging and collector's edition.

The trick is to capture the atmosphere of the IP, then build on the natural charm of LEGO

Artefacts of the world

sometimes we make fun, sometimes we bring the world to life with an artefact of the in game Universe.

Artefacts of the world

sometimes we make fun, sometimes we bring the world to life with an artefact of the in game Universe.

we were tasked with conceptualising and creating the global media kit for LEGO Marvel Avengers

EVEN MORE

As well as POS and key art, we were tasked with conceptualising and creating the global media kit for LEGO Marvel Avengers

INTERNATIONAL POS

60 MILLION YEARS IN THE MAKING

Perhaps one of our favourite projects from these is Jurassic World. Countless iconic moments lent themselves to capturing the IP's best bits.

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We created several iterations of key art and outdoor pieces that perfectly showed how endearing the game is

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We created several iterations of key art and outdoor pieces that perfectly showed how endearing the game is

IMMERSIVE RETAIL AND POS

We created several iterations that perfectly showed how endearing the game is

ANOTHER KIND OF HERO

Guitar heroes and rock gods joined the line-up of the adored and adulated with LEGO Hobbit.

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We always try to bring the world we are working within to life, through attention to detail and lateral thinking to activate the most memorable elements of an IP.

even more

We always try to bring the world we are working within to life, through attention to detail and lateral thinking to activate the most memorable elements of an IP.

SIMILAR.