MINECRAFT DUNGEONS

To promote the launch of the Minecraft Dungeons videogame, we created a 100 Edition Influencer Kit for Assembly, Microsoft and developer Mojang Studios - for distribution to global recipients, with an audience of nearly 53 million!

We designed and produced a rigid box recreation of the in-game Mission Loot Chest, which was distributed to key media/influencers around the world. Sized at an immense 494 x D 374 x H 372 mm, the chest was lined and wrapped with Colorplan Pebble to reflect a stone aesthetic, with the lid featuring 3 striking foils, suggestive of the in-game chest’s illumination.

The chest contained an inner tray and 4 inner boxes, which utilised a range of tactile papers to represent different Minecraft Elements - Redstone, Sand, Obsidian, Anthracite and Lava. Within these boxes was a numbered andpersonalised panel, and a range of bespoke goods and supplied Minecraft Dungeons merchandise: plush toy, guidebook, Mattel figure, LEGO set and tshirt.

A further key aspect of the creation, was it being crafted using sustainably sourced materials, most of which were recyclable, to reduce impact on the environment - with territory related information about recycling included in each kit.

A global audience

Our kit reached a combined audience of nearly 53 million, with 6.9 million impressions and 310k engagements.

A global audience

Our kit reached a combined audience of nearly 53 million, with 6.9 million impressions and 310k engagements.