Psycotropical and core fast fashion: eccentric, unexpected and instinctively MTV
Our on going relationship with MTV has resulted in some of the most high-impact and unexpected creative that has ever left our studio. Our incumbency rests on our commitment to 'Kill Boring' and we have taken this philosophy forward to MTV's core re-brand. We focused on current visual trends, digital and instant communication, all stirred in a pot with a quintessentially MTV aesthetic and a hugely surprising breadth of inspirational sources.
From emoji languages created entirely by us, bear burgers, diet poop, banana-dolphins, humping dinosaurs and acid-house lamas- no stone was left unturned in creating unmistakeable, unforgettable and unmissable creative for MTV's consumer products programme.
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