BRAND IDENTITY AND STYLE GUIDE FOR THIS SMASH HIT KIDS TV SHOW

PJ Masks tells the tale of three 6 years olds who, disaffected by the injustice in their city, transform into crime fighting superheroes... by harnessing the magical transformative powers of pyjamas.

We were tasked with building a cohesive, consolidated brand experience, to resonate across digital, experiential, promotional, retail and advertising - as well as creating CG animations and poses of the PJ team. Our creative empowered preschoolers, inviting them to explore the world of PJ Masks whilst communicating to parents that this universe is age appropriate for their little ones.

logo and key art

Character Art

As well as being trusted with the logo and key art, we were also responsible for 3D rendering countless heroic and humble poses, as well as vehicles.

packaging guide

SIMILAR.