Welcome home, it's nothing like you remember

PUBG Europe approached us to develop a creative strategy that could thread through their existing campaign and tie together their launch plans for the huge Erangel Season 4 update.

We explored various sentiments that celebrated and encapsulated the spirit of Erangel, whilst showcasing the game-changing mechanical and graphical improvements that the development team had been working on.

We wanted to entice people back to where the most familiar of battlegrounds where, with the help of the update- they could relive the thrill of their first Battle Royale, in the original battle-ground.

Erangel's new look

Our launch campaign had to reflect the new building styles, more realistic scenery and terrain, some new and changed areas within the map, and new vehicles, weapons, and skins.

Erangel's new look

Our launch campaign had to reflect the new building styles, more realistic scenery and terrain, some new and changed areas within the map, and new vehicles, weapons, and skins.

Campaign guidelines

We provided a full set of guidelines for 3rd parties to follow when utilising our campaign tool kit of assets.

PUBG ACCOLADE TRAILER

The final stretch of the campaign was to create a branded accolade trailer to showcase influencers and publishers reactions to the community. The trailer was localised for PUBG's priority six EMEA markets.