Welcome home, it's nothing like you remember
PUBG Europe approached us to develop a creative strategy that could thread through their existing campaign and tie together their launch plans for the huge Erangel Season 4 update.
We explored various sentiments that celebrated and encapsulated the spirit of Erangel, whilst showcasing the game-changing mechanical and graphical improvements that the development team had been working on.
We wanted to entice people back to where the most familiar of battlegrounds where, with the help of the update- they could relive the thrill of their first Battle Royale, in the original battle-ground.
We provided a full set of guidelines for 3rd parties to follow when utilising our campaign tool kit of assets.