Welcome home, it's nothing like you remember
PUBG Europe asked us to distill a statement that appropriately honoured their transformative Erangel Season 4 update.
We explored various sentiments that celebrated and encapsulated the spirit of Erangel, whilst subtly sign-posting the fundamental mechanic and graphical improvements of the update.
We then worked with PUBG to remind players of the thrill of their very first Battle.
We provided a full set of guidelines for 3rd parties to follow when utilising our campaign tool kit of assets.