Welcome home, it's nothing like you remember

PUBG Europe asked us to distill a statement that appropriately honoured their transformative Erangel Season 4 update.

We explored various sentiments that celebrated and encapsulated the spirit of Erangel, whilst subtly sign-posting the fundamental mechanic and graphical improvements of the update.

We then worked with PUBG to remind players of the thrill of their very first Battle.

Erangel's new look

Our launch campaign had to reflect the new building styles, more realistic scenery and terrain, some new and changed areas within the map, and new vehicles, weapons, and skins.

Erangel's new look

Our launch campaign had to reflect the new building styles, more realistic scenery and terrain, some new and changed areas within the map, and new vehicles, weapons, and skins.

Campaign guidelines

We provided a full set of guidelines for 3rd parties to follow when utilising our campaign tool kit of assets.

PUBG ACCOLADE TRAILER

The final stretch of the campaign was to create a branded accolade trailer to showcase influencers and publishers reactions to the community. The trailer was localised for PUBG's priority six EMEA markets.