LOOT AND BOOTY FOR HIGH SEAS SWASHBUCKLING
Perhaps the most anticipated title of 2018 comes in the form of swash-buckling, blunderbussting, MMO, Sea of Thieves. Hitting the high seas, dizzy off grog and canon-firing a friend over a tumbling ocean vista to a desert island populated by heavily armed, xenophobic skeletons has scarcely been more appealing.
We were asked to produce the global influencer kit and sew the seeds of excitement, already well planted by a series of open BETA’s and exceptional community engagement from the much loved Rare games.
We produced a poignant artefact of high-seas piracy in the form of a heat-stamped wooden treasure chest, complete with swag worthy of Blackbeard’s mausoleum.
Grog recipes, figurines, picturebooks, apparel and a message in a bottle were just some of the booty secured by lucky, (or thieving) influencers and twitter told us they went down a storm.
We sent 500 units throughout the seven-seas and the game launched was marked as one of the most successful and exciting in recent years.
Grog recipes, figurines, picture-books and apparel were just some of the booty.