A STYLE GUIDE PACKED FULL OF ASSETS & IMAGERY FROM SEGA'S RETRO COLLECTION
Fluid were asked to take on the huge and wonderfully nostalgic job of creating a style guide that contained a visual history of SEGA’s retro consoles and all their leading games.
The MegaDrive and Master System required separate brand identities and styling to bring all their respective titles and imagery together whilst still sitting nicely under a “SEGA Retro” umbrella.
I needed a real bunch of nerds, I wanted to explore like a gamer not told which logo to slap where. Fluid utterly nailed it. - Global Head of Creative, SEGA.