Introductory ident for the Saudi Premier League

Fluid are often asked to apply our expertise in branding and entertainment to the lifestyle sector. Recently, the Saudi Premier league required a new video ident to contend with other national leagues.

Our concept utilized the form of the logo to create a frenetic, high octane and premium feeling journey into the most evocative moments of the beautiful sport.


We delivered the concept and production of the video, which set the visual identity of one of the worlds most excitingly emergent sports leagues.

The spiralling windows of the league’s logo offered a look into the beautiful sport.