A painterly homage to arcade royalty

Street Fighter is a supremely iconic title that embodies the arcade beat 'em up. Sporting some of gaming’s most cherished characters and celebrated moves, Street Fighter is as much a videogaming institution as it is a game itself.

We were asked by Capcom to create key art that honoured the immense heritage of this release. We took an illustrative, painterly approach to harness the title's historical richness and retro appeal, with Ryu and Blanca taking centre stage against a pastel palette and a classic, trophyesque logo.

EVEN MORE

We established a battle-worn, distressed aesthetic which felt quintessentially retro and nostalgic whilst keeping and combative edge.

EVEN MORE

We established a battle-worn, distressed aesthetic which felt quintessentially retro and nostalgic whilst keeping and combative edge.

digital
execution

Concept sketches

We began with this project as we would have in the 90's, with pens and pads.

Concept sketch #1

Concept sketch #2

SIMILAR.