Online Psychometric Test
To support the launch of Sony's post-apocalyptic masterpiece, Fluid developed an online physcometric test. Fans who were brave enough to take the test had their personalities delved into; their answers determined how they'd cope in a world where the vicious, infected and ruthless roam the land.
Personal sharable assets were generated for fans to post on their social media channels.
Would you survive in the volatile surroundings?
What will you do to survive?
The campaign was localised for 7 markets and promoted across PlayStation owned channels.