BRANDING FOR THIRD SKIN - A UNIQUE WEARABLE TECH COMPANY
Third Skin is a Midlands based start up with a profound vision at the centre of its ethos. The company has a dream: to seamlessly integrate wearable tech in to our daily lives, and flip on its head a tech culture which claims to offer connectivity whilst simultaneously building barriers... (headphone jack, apple?).
We were asked to create the overarching brand for Third Skin and itsflagship product, Hy. The aesthetic is inspired by naturally tactile materials and ancient symbols of knowledge, acting as an antithesis to the predictable hard edges and digi-cute icons of most tech companies.
Our nature-inspired route ensured a consistent, unique brand position permeated through Third Skin’s visual identity.
Logo and Branding
We created more than one version of our key art to show how the campaign worked in changing styles.
As well as setting the core brand, we produced and style, brand and packaging guide to arm Third Skin with the material they needed to truly own their brand.
Our packaging concepts were made to be distinctive on the tech scene and directly inspired by natural beauty.