REBRAND FOR RAPIDLY GROWING PUBLISHING COMPANY

Tilting Point are dedicated to helping game studios get their games from good to great.

With several key projects coming over the hill we were drafted in to help them define their proposition, revise their tone of voice and create a brand new identity, logo and strap line.

We went through an extensive brand strategy workshop to arrive at a perfectly balanced and effective proposition, having crafted a visual identity from this we executed it on all digital touch points including a brand new web design.

Tilting Point Website

Having completed the brand work we built Tilting Point's all important shop window. With a flexible, rich offering; clarity was important and we carefully considered a number of possible users journeys in the design and build of the site, as well as telegraphing the brand at every opportunity.


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CONGRATS on the re-branding launch, you guys did a fantastic job on this project! - Asi Burak, SVP Business Development

AN ARRAY OF GAMES

One of our interesting creative challenges was how to best represented the vast variety of games and their equally numerous art styles under Tilting Point's refreshed parent brand. With no rules yet set, it was us to guide this process.