Incumbent guardianship of history's greatest war-sim

As undisputed vanguards of the historical war-sim, Creative Assembly are one of the world's best loved developers. Fluid are incumbent creative partners to the series of 10 years plus, helping with almost every installation and iteration from this epic dynastic series.

From core branding, brand direction and positioning, logo, key art, in-game graphics, media and influencer kits to Collector's edtions and brand guidelines, no stone has been left unturned in building a cohesive, rich and exciting identity for the Total War Franchise.

working across the ages

The franchise cuts effortlessly through multiple eras, unveiling the fascinating nuances of history's most violent encounters - from ancient Japan to the Napoleonic wars, and even the fantasy world of Warhammer.

compelling, gritty realism

With a compelling tone of raw, gritty realism, our visuals convey the human drama and personal experience which lie at the heart of each game. Authenticity was key, and weeks of research went into setting the tone for each title, so that developers could harness the feudal energy of Total War with consistency across all branding.

Even more

We've created the campaign identity, logo, brand guidelines, merchandise, packaging and collector's edition.

Even more

We've created the campaign identity, logo, brand guidelines, merchandise, packaging and collector's edition.

Collector's edition

After winning multiple awards at E3 2013 Rome II went on to become the fastest selling Total War title ever.

Brand guidelines

working across the ages

The Total War franchise cuts effortlessly through multiple eras, unveiling the fascinating nuances of history's most violent encounters. We have explored ancient Japan, the Napoleonic wars and even the fantasy universe of Warhammer.

Even more

Our guardianship of Total War: Warhammer, including brand identity, logos, collector's edition and merchandise.

Even more

Our guardianship of Total War: Warhammer, including brand identity, logos, collector's edition and merchandise.

Total War: Warhammer is the fastest-selling Total War game ever - Eurogamer

Original Apparel

As well as art and artefacts true to the era, we created original, desirable apparel that celebrated the eclectic Total War series in a nuanced way.

Collector's edition

Authenticity rules

Throughout our partnership with Total War, we have honoured their commitment to the lucid, authentic realisation of history's greatest conflicts. This is reflected in every piece of art, design and content.

Shogun Calligraphy

Just one installation of the franchise, Total War: WARHAMMER sold 20 million globally and 500,000 in its first four days. A new steam franchise record - Gamespot

even more

As well as Shogun, Napoleon and Warhammer- Fluid also delivered branding for Attila, Arena, Kings Return, Kingdom, Thrones of Brittania, Three Kingdoms.

even more

As well as Shogun, Napoleon and Warhammer- Fluid also delivered branding for Attila, Arena, Kings Return, Kingdom, Thrones of Brittania, Three Kingdoms.

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