TUNDRA: OWN THE UNKNOWN
Tundra are an emerging esports team with unlikely levels of vision and courage. Few creative briefs have the strength of character as Tundras. Commanding, humble and inspiring through their code of action our job was to bottle this spirit with proud words and world-leading brand design.
True to form- Tundra confidently communicated their vision to us. Together we explored the value systems of quiet courage, focus, dauntlessness, hardiness, sacrifice and resilience (to name a few). Fluid tailored a bespoke 5-step brand-build to ensure elegant and effective values, statements, tone of voice and strap to honour these high-ideas honestly.
We then crafted a visual identity that sharply articulated these values- Having emerging themselves in the brand strategy Fluids artists and writers focused on the most timeless character in the brand-story- the threat, the challenge, the unknown.