A slam-dunk style guide for Uncle Drew.
Uncle Drew slammed onto screens with exceptional style and finesse- combining comedy with electric athleticism for a unique show that can’t seem to miss.
Lionsgate asked us to explore trends, experiment with visual style and ultimately produce some original creative that would become the Uncle Drew style guide.
We were inspired by Drew’s incredible moments of skill, fierce determination, athleticism and favourite phrasing- all underpinned with a comedic tone.
Lionsgate were thrilled with the result and we are eagerly sat court-side, waiting to see our creative hit the lines.