ANTI-GRAVITY RACER WITH A FUTURISTIC AESTHETIC
WipEout is synonymous with PlayStation - this legendary series has starred on every PlayStation format since 1995. A rapid combat racer that defies gravity and defines generations, it's known for its blistering speed, iconic music and multiplayer mayhem.
We were tasked with the creation of a set of limited edition influencer kits to promote the release of WipEout Omega Collection - the first WipEout title on PlayStation 4. WipEout has always been a visual title, so we utilised a range of premium materials and special production finishes to create a futuristic aesthetic across 3 Editions – Standard, Ultimate and New Ship. All kits were designed, produced and dispatched within 2.5 months of the project briefing, and generated amazing feedback and unprecedented social media engagement.
Legacy & nostalgia, music, technology and speed - 4 key pillars of the game were embodied by the media kit.