ANTI-GRAVITY RACER WITH A FUTURISTIC AESTHETIC

WipEout is synonymous with PlayStation - this legendary series has starred on every PlayStation format since 1995. A rapid combat racer that defies gravity and defines generations, it's known for its blistering speed, iconic music and multiplayer mayhem.

We were tasked with the creation of a set of limited edition influencer kits to promote the release of WipEout Omega Collection - the first WipEout title on PlayStation 4. WipEout has always been a visual title, so we utilised a range of premium materials and special production finishes to create a futuristic aesthetic across 3 Editions – Standard, Ultimate and New Ship. All kits were designed, produced and dispatched within 2.5 months of the project briefing, and generated amazing feedback and unprecedented social media engagement.

3 EDITIONS

These featured cohesive styling whilst also being individually unique - playing on elements of the original WipEout branding, the red from the keyart logo and utilising our access to previously unseen concept art from the game’s archives - to prompt WipEout veterans out of retirement and new pilots to make their debuts.

3 EDITIONS

These featured cohesive styling whilst also being individually unique - playing on elements of the original WipEout branding, the red from the keyart logo and utilising our access to previously unseen concept art from the game’s archives - to prompt WipEout veterans out of retirement and new pilots to make their debuts.

Standard edition

Legacy & nostalgia, music, technology and speed - 4 key pillars of the game were embodied by the media kit.

ultimate edition

new ship

3D PRINT

To announce the unveiling of the game’s new Tigron K-VSR ship, we created 36 replica ships as 3D prints. A customised magnetic LED base plate allowed the ship to levitate, playing on the game’s anti-gravity premise. One ship was handpainted to sit within a bespoke WipEout acrylic display case in SIEE’s London reception.

3D PRINT

To announce the unveiling of the game’s new Tigron K-VSR ship, we created 36 replica ships as 3D prints. A customised magnetic LED base plate allowed the ship to levitate, playing on the game’s anti-gravity premise. One ship was handpainted to sit within a bespoke WipEout acrylic display case in SIEE’s London reception.

SIMILAR.