Global online campaign for critically acclaimed release
Earth is threatened by an extraterrestrial attack from an unknown enemy. As the commander of XCOM, an elite paramilitary organisation, take defensive measures and deploy counter attacks to save your home through our Enemy Unknown global campaign. Watch as your street is seamlessly integrated into a personalised video you can share with friends.
Save your street!
The central focus of our campaign allowed users to take on the role of XCOM commander to launch a defence operation to save your street! A government style interface facilitated the generation of a personalised video, cleverly integrated with Google Maps.
An extraterrestrial rich media campaign
A rich media campaign was deployed across major gaming websites such as Gamespot, Eurogamer, and IGN. The experience showcased the latest trailer, launch date, and game details; pushing users to the campaign website.